Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Unveiling HCP Communication Patterns: Key Insights from a Study of 120 Primary Care Physicians
A recent study of 120 primary care physicians, titled “Every Message Everywhere All at Once” conducted by OptimizeRX, concluded that HCPs actively seek professional information across as many as 10 media channels and they rely on different communication pathways for different information needs. Sounds logical, doesn’t it? This new data adds to our understanding of […]
Read moreHuman-touch content moderation
Content moderation is essential for maintaining a safe and healthy online environment for both your brand and your users. That’s where LiveWorld comes in; with over 27 years of experience, we combine the intelligence and compassion of human moderators with the efficiency of software technology to provide unparalleled moderation and engagement services. Moderation agents work […]
Read moreThreads, from Meta, is likely to succeed where other Twitter wannabes will not, and where Elon Musk has failed.
Elon Musk’s chaotic reign of Twitter, from a breaking system to erratic policies, to layoffs and fees with total indifference to the impact on people, users, brands, and partners has left the door wide open for another company to take over the lead in the text comment – micro-blogging space. Likely pushing Twitter aside and […]
Read moreSocial Media Networks’ Cooperation With Government Officials is not About Censorship. It’s About Saving Lives
The Louisiana federal judge’s injunction curtailing cooperation between the federal government and social media networks and the state AG’s petitions supporting it are ill-placed politicking and dangerous. I’ve been running, managing, and moderating online communities and social media networks for over 30 years, from leading Apple’s global online communities in the 90s, to moderating AOL, […]
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