Inspiration for Digital Marketing & Social Media
10 Social Media Tips that Create Big Wins for Clients
People often ask me how my company, LiveWorld, helps the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. But the truth is, what we do at that gigantic scale is governed by the same principles […]
Read moreAttention Brand Marketers in Social: Relationships Matter
When using social media, customers experience brands through dialogue and relationships. A savvy marketer’s first step in extending his or her brand into a social space is to think about what it would be like to experience that brand as a relationship—what are its dynamics? Why would your customer want to “make friends” with you […]
Read moreCustomers, Not Marketers, Invent the Best Social Strategy
Social media implementation requires clear strategy paired with customer-driven execution. What that means is that the best companies approach the process with an exploratory, flexible, and collaborative attitude. When we were working with eBay, we built and managed discussion forums for seller support. This was initially intended to be a place where people who sold […]
Read moreHow to Inspire Collaboration That Creates Real ROI
Seventy people volunteered to work for free for 6 months to help me launch my company. Here’s why, and how we keep that enthusiasm alive in our culture 17 years later.
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