Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Social Media Networks’ Cooperation With Government Officials is not About Censorship. It’s About Saving Lives
The Louisiana federal judge’s injunction curtailing cooperation between the federal government and social media networks and the state AG’s petitions supporting it are ill-placed politicking and dangerous. I’ve been running, managing, and moderating online communities and social media networks for over 30 years, from leading Apple’s global online communities in the 90s, to moderating AOL, […]
Read moreGetting Creative While Remaining Compliant in Social Media
In this post, I’d like to talk about strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) while standing out from the crowd of the […]
Read moreReddit’s ill-conceived API Pricing & Response to Moderators: What To Do About It
Reddit: Oh what a tangled web we weave, when at first we slap our value creators in the face. While it’s understandable that Reddit wants to monetize its content, the service’s new API charges and its heavy-handed response to moderator protests are ill-conceived. Especially since almost all of the content comes from either these same […]
Read moreAssessing the ROI of DOLs
Digital Opinion Leaders (DOLs) are in vogue and in demand. Brands are racing to find and harness emerging independent HCP (Healthcare Providers) voices to bolster awareness, prompt behavior change, and address the fear of missing out (FOMO). But measuring the impact and ROI of HCP influencers can be challenging. Classically ROI is a calculation that […]
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