Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Facebook marketing case study: Buffalo Wild Wings
Written by former LiveWorld employee, @BryanPerson. If your business or brand is developing its Facebook marketing and engagement plan, the Buffalo Wild Wings Facebook Page is a case study worth checking out. In an outstanding presentation at last week’s 2010 WOMMA Summit, Paul Fresher, director of media for the restaurant/sports bar chain Buffalo Wild Wings (BWW), and […]
Read moreLiveWorld strategic community management
Even though community management is increasingly understood as key to a social media strategy, the services it includes can vary. Some of our customers have an in-house community manager, and what they need from LiveWorld is support around best practices. Others look to us to take on the full-time role of managing the community, including […]
Read moreSocial media's future isn't about content; it's about relationships
Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]
Read moreDon't discount the lurkers
Last week one of my colleagues sent me an interesting discussion brought forward by Mark Suster about the 1-9-90 rule. This is a loose rule of thumb that says most communities will see 1% of people posting a lot, 9% posting now and then, and the rest of the 90% lurking (or watching, or reading, terms I like better). Mark talks about the benefits […]
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