Strategy, advice, and inspiration for digital marketing and social media experts

How brands can solve their Facebook XXX content problems

April 17, 2011
Posted by: Peter Friedman, Founder, Chairman & CEO

Bad content online is not unusual and not a show-stopper for brands. Spam, problematic content such as bad language, hate threats, and harassing behavior online are not unusual or bad things to pin on Facebook. They’re just the nature of online community, and have been since the early days in the mid-’80s through AOL and […]

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Facebook comment plugin good for brands

March 3, 2011
Posted by: Jenna Woodul

For some time, it’s been possible for you, as an individual, to sign into Facebook-integrated brand sites with your Facebook account, comment on content, and then elect to have the comments posted to your Facebook profile’s Wall. In a promising addition, Facebook has added a new comment plugin, so that now, when your friends chime […]

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CMAD: A salute to community managers

January 24, 2011
Posted by: Jenna Woodul

In its second year, today’s Community Manager Appreciation Day (CMAD) was started to thank those folks who work on behalf of customers, trying to improve their online experience, represent the community to brand management, and speak for brands to the community. Community Managers spend their time making online environments feel comfortable, initiating and supporting customs that create […]

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5 top Facebook marketing tips

January 21, 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson Don’t forget to make your company’s Facebook Page human …  especially if you want to reach humans! That was one of my favorite takeaway from yesterday’s outstanding MarketingProfs webinar on Facebook marketing by Ekaterina Walter (pictured), a social media strategist at Intel. Ekaterina’s talk mixed big-picture Facebook marketing strategy for businesses and brands with the nitty-gritty […]

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