Strategy & Inspiration for Digital Marketing & Social Media Experts
Until Further Notice: Humans Need to be a Part of a Process Dedicated to Humans
Excuse me for using a metaphor that might have been more relevant once upon a time, but I know I sound like a broken record when I say: to get the full advantage of content moderation, you need to have actual humans in the process. Content moderation is a vital process. But moderation is far more […]
Read moreWhy Targeting NPs and PAs Can Transform Your HCP Media Performance
For years, HCP marketers have focused the majority of their budgets on physicians, particularly specialists. While this approach still matters, today’s care delivery landscape has changed dramatically. APPs (Advanced Practice Provider): Nurse Practitioners and Physicians Assistants now manage a growing percentage of patient encounters, influence diagnosis and treatment pathways, and often take the lead in patient education. There are approximately 560,000 prescribing APPs that write over 1.2 billion scripts […]
Read moreHow Social Listening Equips Pharma Teams to Anticipate Risks, Insights, and Opportunities
The total number of social media users worldwide is estimated at around 5.24 billion, which is roughly two-thirds of the global population*. Millions of patient, caregiver, APP & HCP conversations take place every day across social platforms, forums, communities, and AI platforms. For pharmaceutical brands preparing to launch or scale, these unfiltered discussions hold critical […]
Read moreWhat Life Science Marketers Should Expect From Social Media In 2026
It’s almost 2026, which feels strange to say, but here we are. And with every new year comes big shifts in social. Looking back at 2025, we started the year with Community Notes on Meta platforms. Then TikTok disappeared, returned, and stayed in limbo. Threads is nearly caught up to X in daily active users, […]
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