Strategy, advice, and inspiration for social media experts

Social media's future isn't about content; it's about relationships

Peter Friedman post by: Peter Friedman

Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]

Podcast: the charity: water September campaign

Gregg Turek post by: Gregg Turek

Written by former LiveWorld employee, @BryanPerson  charity: water has just kicked off its most ambitious September birthday campaign ever. Through the end of September, the nonprofit is asking people to “give up their September birthdays” to raise $1.75 million and provide clean drinking water for the Bayaka people of the Central African Republic. Its a […]

Tara Hunt on customer service by brands on Twitter

Gregg Turek post by: Gregg Turek

Written by former LiveWorld employee, @BryanPerson. Earlier this month I posted about a Social Media Breakfast Ottawa presentation from Tara Hunt, who suggested that the customer-service successes of Comcast may be overblown. Following the breakfast, I also sat down with Tara for a video interview that included some questions about her Comcast remarks. SHOW NOTES * […]

Audio: Mark Williams on CLS ’09 and managing developer communities

Gregg Turek post by: Gregg Turek

Written by former LiveWorld employee, @BryanPerson. The main drawback of working remotely is that I can’t connect face-to-face on a more regular basis with my co-workers, like Mark Williams (at right in the above screenshot). Mark is a senior community manager at LiveWorld who’s been in the business of managing online communities for a decade. Listen […]

Audio: Chrystie Hill at the 2008 Online Community Summit

Gregg Turek post by: Gregg Turek

This is the first in a series of conversations that recorded at the 2008 Online Community Summit, held in Sonoma, California on October 9-10, 2008. (Written by former LiveWorld employee, @BryanPerson) Chrystie Hill is the director of community services for WebJunction.org, a professional-development and social-networking community for library staff. She also blogs at Libraries Build Communities. In our […]

Audio: Peter Kim on social media marketing

Gregg Turek post by: Gregg Turek

Written by former LiveWorld employee, @BryanPerson Peter Kim generally isn’t afraid to stir things up, and today was no exception. Peter led a spirited discussion this morning about the value of social media marketing at Austin’s third Social Media Breakfast, a monthly breakfast event I co-organize with Dell’s Amie Paxton. Some questions Peter had us thinking […]

Community management in mature communities

Jenna Woodul post by: Jenna Woodul

Online communities are like offline communities. First, you’re new and inexperienced; then you know the ropes. Eventually you become thoroughly integrated and familiar with the culture. Finally, you may develop connections and friendships with a subset of the group, which then begins to meet separately from the whole. When cliques form like this, new arrivals […]

Why negative feedback is good for your community

Gregg Turek post by: Gregg Turek

Written by former LiveWorld employee, @BryanPerson Here’s an interesting nugget from Mitch Joel’s recent post wrapping up the Shop.org Annual Summit: On customer ratings and reviews site, “a negative review converts more effectively into a sale than a positive review.” At first, this might sound counter-intuitive, but think about it: If you’re looking to buy a […]