Strategy & Inspiration for Digital Marketing & Social Media Experts
6 Social Media Trends of 2013 and What They Mean for the Future
Our team at LiveWorld recently brainstormed what we see as the top social media trends looking back at 2013 — not just to play quarterbacks, but as an exercise to help us look forward at what’s coming next year. This is our combined take, based on our experiences working with over 175 brands from the […]
Read moreGenerate 10x ROI Through Your Social Media Program
You can’t measure ROI that’s produced by social media programs. That’s a giant myth. You can. To quote Stephen Quinn, CMO, Walmart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And, it’s transforming our organization.” So how does a company achieve astonishing […]
Read more10 Social Media Tips that Create Big Wins for Clients
People often ask me how my company, LiveWorld, helps the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. But the truth is, what we do at that gigantic scale is governed by the same principles […]
Read moreAttention Brand Marketers in Social: Relationships Matter
When using social media, customers experience brands through dialogue and relationships. A savvy marketer’s first step in extending his or her brand into a social space is to think about what it would be like to experience that brand as a relationship—what are its dynamics? Why would your customer want to “make friends” with you […]
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