Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Sprucing up your Facebook status updates
You thought you had it right, but those Facebook status updates for your business or brand just aren’t garnering the attention you expected. It’s time to change your approach to how you post. Here are some suggestions on how to do just that: You already said that! Don’t be repetitive. Be compelling. Create a hook to […]
Read moreCuration helps brands make sense of the social media onslaught
If you’re focused on managing a brand, you’re faced with overwhelming waves of data advancing on you from and about your customers, prospects, critics, and competitors. No doubt your listening applications fill up quickly with the 24-hour spidering of posts, and associated charts categorize them as negative, positive, and neutral. While automation makes it possible […]
Read moreTaking Facebook customer service off the Wall
Many brands are using Facebook as a customer-service channel as well as a brand presence/marketing channel. People ask questions or raise issues on the Wall, and the brand speaks back, showing how responsive it can be. Great, right? But think of the times you’ve wanted to share an opinion about a product or ask a […]
Read moreLiveWorld Curator for moderation and insight
A massive amount of content that could be of interest to your customers floods the web every day. It may be what people are saying about your brand or what they’re saying about your industry — or current events that fall into the sphere of your brand culture, or even seasonal topics. While it’s great to be […]
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