Strategy, advice, and inspiration for digital marketing and social media experts

Connecting to your Facebook fans on nights and weekends

May 17, 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson If your brand only publishes Facebook Wall posts during traditional business hours, you’re missing out on additional opportunities to connect with your fans. Here’s why: * Just because you are offline at night or on weekends doesn’t mean your fans are, too. In fact, they could be spending more time on Facebook during non-business hours. In […]

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Sprucing up your Facebook status updates

May 16, 2011
Posted by: Matthew Hammer, VP- Marketing

You thought you had it right, but those Facebook status updates for your business or brand just aren’t garnering the attention you expected.  It’s time to change your approach to how you post. Here are some suggestions on how to do just that: You already said that! Don’t be repetitive. Be compelling. Create a hook to […]

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Curation helps brands make sense of the social media onslaught

Posted by: Jenna Woodul

If you’re focused on managing a brand, you’re faced with overwhelming waves of data advancing on you from and about your customers, prospects, critics, and competitors. No doubt your listening applications fill up quickly with the 24-hour spidering of posts, and associated charts categorize them as negative, positive, and neutral. While automation makes it possible […]

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Taking Facebook customer service off the Wall

May 11, 2011
Posted by: Matthew Hammer, VP- Marketing

Many brands are using Facebook as a customer-service channel as well as a brand presence/marketing channel. People ask questions or raise issues on the Wall, and the brand speaks back, showing how responsive it can be. Great, right? But think of the times you’ve wanted to share an opinion about a product or ask a […]

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