Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Content strategy planning for brands on Facebook
One catch phrase making the rounds in social media circles is, “Content is king.” Indeed, content has the potential to engage your readers and customers — but it can also put them to sleep. Content can have your fans talking about your company or brand, or it can have them scrolling past your status update […]
Read moreHow Facebook Insights impacts News Feed Optimization
Written by former LiveWorld employee, @BryanPerson How are you using Facebook Insights to measure your brand’s ongoing marketing efforts? Helen Todd from Sociality Squared will join on me a Facebook News Feed Optimization panel later this week at BlogWorld & New Media Expo to discuss that very question. But until then … here’s Helen’s initial take on how she sees and […]
Read moreHow often to publish Facebook Wall posts
Written by former LiveWorld employee, @BryanPerson How frequently should you publish new status updates to your company or brand’s Facebook Page? It’s one of the most common questions bandied about by Facebook marketers, and it’s a topic we’ll be tackling head on during a panel on Facebook News Feed Optimization that I’m leading next Wednesday afternoon […]
Read moreGetting ready for Facebook pharma changes
Facebook has decided to no longer allow pharma companies to “whitelist” their Pages. What this means: Up until now, pharma companies with Facebook Pages could request that Facebook disable the ability for people to comment on and/or Like brand posts. This exception should not be confused with the ability every Page has to disable the capability for […]
Read more