Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
LiveWorld / Nutricia Real Foods Blend campaign named 2023 PM360 Pharma Choice Award Winner for Social Media
In early 2022, LiveWorld partnered with Nutricia Real Food Blends in support of their new product launch: Real Food Blends Mini, a smaller, snack-size option made from ingredients known to help with bowel function for tube-fed people. The campaign targeted both patients and HCPs using a social first strategy, and was so well received, it […]
Read moreChatGPT: It’s coming at you, content marketers
It’s hard not to be blown away by what ChatGPT can do. Even in its current iteration (new and more powerful versions are coming soon), its ability to chat with well-written, human-like responses is pretty amazing. It’s very “wow!” It’s easy to get carried away by what it’s able to do but there are important […]
Read more12 Predictions for Non-Personal HCP Promotion in 2023
As 2022 turns into 2023, social media is strong and ascendent as an everyday promotional channel for healthcare providers (HCPs). Seventy percent of HCPs report actively using social channels for professional purposes. A variety of studies and surveys have found that social media is a leading channel for creating brand awareness, generating leads, providing scientific […]
Read more4 Best Practices for Content Moderation That Elon Musk Is Failing At And Why Brands Should Keep Their Twitter Accounts (For Now)
Elon Musk has bought Twitter and sought to remake it in his own image. That was his first mistake. Every move since then flies in the face of content moderation best practices and is destabilizing Twitter. Still, a good understanding of best practices can save Twitter. Meanwhile, brands can and must continue to make Twitter […]
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