Strategy & Inspiration for Digital Marketing & Social Media Experts

Social Media and Nursing: Guidelines for Protecting Patient Privacy Online

June 28, 2021

Posted by: Matthew Hammer, VP- Marketing

Ohio University

HCPs & Social Media: Bridging Virtual and Real Worlds

March 18, 2021

Posted by: Umar Siddiqui MD, Chief Medical Officer

Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology. HCPs are engaging with providers and patients on social media platforms more than ever. So, how is the virtual world bridged with the real world? Collaborating […]

Creating Pharma Social Media Content that Breaks Through

March 8, 2021

Posted by: Jena Dengrove, VP- Creative Director

Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and stand out? Keep the following in mind to create attention-grabbing and behavior-changing content. ONE: Understand what your audience wants. Patients want to be […]

Creative & Compliant Pharma Marketing

November 13, 2020

Posted by: Matthew Hammer, VP- Marketing

The surge in digital and social media usage combined with the elimination of in-person events is creating new challenges and opportunities for pharma marketers to capture attention. Adding to the predicament are, new platforms such as TikTok and ever-changing targeting capabilities of existing channels make it difficult to keep up and remain competitive. Marketing and […]