Strategy & Inspiration for Digital Marketing & Social Media Experts
Take Control of Your Brand Reputation on AI Search Engines
With the rapid adoption of AI-powered search engines like ChatGPT, Gemini, and other large language models (LLMs), the way consumers search for healthcare information is evolving. AI engines are quickly becoming a primary source of information for consumers, patients, and even healthcare providers researching diseases, treatments, and pharmaceutical brands. But have you considered what AI […]
Read moreGetting Seen by ChatGPT: What Brands Need to Know
As generative AI tools like ChatGPT become increasingly embedded in everyday life, more people are turning to them not just for curiosity, but for decision-making—about what to buy, who to trust, and which brands to consider. Whether they’re asking about a medication, a retail experience, or a tech product, users expect clear, confident answers. But […]
Read moreIntroducing the LiveWorld AI Brand Reputation Index: How Does Your Brand Show Up in AI?
AI is becoming the first-place patients go for information. The question is: when someone asks AI about your product, what kind of story does it tell? That’s why we created the LiveWorld AI Brand Reputation Index—our inaugural study that ranks 50 of the world’s top-selling pharmaceutical brands based on how they’re perceived by AI platforms […]
Read morePinterest: A New Frontier for Pharma Social Marketing
As social platforms evolve, Pinterest has emerged as an exciting opportunity for pharmaceutical marketers. Recently allowing pharma ads, Pinterest offers a distinct environment compared to other social networks, making it a compelling choice for brands seeking positive engagement and impactful advertising. A Platform of Ideas and Positivity Unlike traditional social networks focused on personal connections, […]
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