Strategy, advice, and inspiration for digital marketing and social media experts

Look into the past to make social media work in the future for your brand

26 May 2015
Posted by: Matthew Hammer

No one can exactly see into the future, but some people, like LiveWorld’s CEO & Founder Peter Friedman, comes pretty darn close. Check out the recent Triangulation netcast above where host and renowned technology reporter Leo Laporte interviewed Peter. Not only does Peter providing fascinating details about the roots of social media from his days working […]

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Are you taking advantage of the right social channels?

12 May 2015
Posted by: Matthew Hammer

Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since Facebook continues to reduce organic, now is the time to extend or change your mix of social channels. For instance, you might […]

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Meerkat and Periscope stream into view. Time to add live streaming to the marketing mix?

14 April 2015
Posted by: Martin Bishop

And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live streaming app, followed a few days later by Twitter’s Periscope. Too early to tell which, if either, of these apps will survive and […]

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Get Your Customer Service Team Ready: Business for Messenger is Coming to Facebook

8 April 2015
Posted by: Matthew Hammer

Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]

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