Strategy, advice, and inspiration for digital marketing and social media experts

Scaling Social Media Programs and Maximizing Value Is Easier Than You Think

10 November 2014
Posted by: Matthew Hammer

To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]

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LiveWorld CEO, Peter Friedman, interviewed on AM Ocala Live

7 October 2014
Posted by: Matthew Hammer

LiveWorld CEO, Peter Friedman, joined AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discussed how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explained the difference between social media marketing and […]

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Peter Friedman of LiveWorld interviewed on the Bob Pritchard Radio Show

Posted by: Matthew Hammer

In this interview, our CEO, Peter Friedman spoke with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob how to do social media effectively, how to respond to a crisis, and the importance of understanding your customers. […]

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LiveWorld CEO, Peter Friedman interviewed on Good News Broadcast

3 October 2014
Posted by: Matthew Hammer

Our CEO, Peter Friedman, met with Paul Sladkus of Good News Broadcast, to discuss The CMO’s Social Media Handbook. Listen as Peter explains the book to Paul and how it can be used by brands to improve their social media strategy. Topics explored include: mitigating PR landmines, responding to social media crises, legal and privacy issues, […]

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