Strategy, advice, and inspiration for digital marketing and social media experts

Get Your Customer Service Team Ready: Business for Messenger is Coming to Facebook

8 April 2015
Posted by: Matthew Hammer

Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]

Read more

Make your Facebook marketing more effective by creating the right mix of organic posts and paid posts

7 April 2015
Posted by: Matthew Hammer

Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this is mostly just for product-centric promotional posts. Your posts can still reach a sizable audience, especially if they are written with strong social content. […]

Read more

Turning Browsing Into Shopping On Pinterest

27 January 2015
Posted by: Matthew Hammer

Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans. […]

Read more

Twitter's New Abuse and Harassment Tools

4 December 2014
Posted by: Matthew Hammer

A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]

Read more