Strategy, advice, and inspiration for digital marketing and social media experts
Messaging Apps – The Fastest Growing Channel for Branded Conversations [Infographic]
Your customers want to ask questions and purchase items through direct-to-brand conversations. Are you ready to engage them in real-time? Learn how to transform your customer experience by integrating messaging apps into your marketing and unlock new levels of loyalty. Share this Image On Your Site using the Embed Code <p><strong>Please include attribution to […]
Read moreYour 2017 Planning Guide On Messaging Apps For Pharmaceutical Companies
Pharmaceutical Marketers, Ready for the Next Social Channel? As a marketer in the pharmaceutical industry, you not only need to plan for how to use social media as a marketing channel, but you also need to think about how to use new channels as they emerge, and all while remaining compliant for adverse events with […]
Read morePharma Marketers, Start Working With Messaging Apps Now
Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]
Read moreUsing Messaging Apps to Spread Cheer (and Brand Loyalty) During The Holiday Season
The Holidays Are Upon Us If you’re a B2C company, particularly in the retail industry, you’re likely gearing up for the holiday season. It’s no wonder, since holiday spending has jumped to more than $800 per person, a gradual increase since the Great Recession in 2009. A good holiday season of sales may account for […]
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