Facing Deception & Disruption: Challenges and the Opportunities They Hide In today’s pharma landscape, two of the Four Horsemen, Deception and Disruption, are setting the stage for an unprecedented strategic shift. Nevertheless, within these challenges lies a unique chance for pioneering brands to reshape engagement, authority, and trust. 1. Challenge: Deception (Misinformation) Misinformation isn’t new, but it’s more pervasive than ever. Sophisticated campaigns from […]
Pharma at a Crossroads: Chaos Offers a New Opportunity The pharmaceutical industry is facing a pivotal moment. An upheaval unlike anything we’ve seen in decades. At its core lies a constellation of challenges: regulatory shifts, rising misinformation, fragile supply chains, and soaring expectations from healthcare professionals and patients alike. It’s a storm, but within it […]
The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
What is Reddit? Reddit is one of the most popular social media platforms and is organized as a collection of communities — called subreddits — centered around a broad range of topics. With more than 500 million active monthly visitors, Reddit allows people to engage in discussions, share information, and seek support. Each subreddit has […]
Pharma Has Embraced Influencer Marketing Historically, the pharmaceutical industry has hesitated to adopt influencer marketing on social media due to stringent regulations and risk management concerns. However, as patients increasingly turn away from inauthentic ads and seek genuine voices on social platforms, pharma companies are beginning to recognize the potential of influencer marketing to engage […]
Navigating the world of healthcare marketing can be tough, especially when it comes to rare diseases. Pharma marketers working on rare disease brands face unique challenges, from reaching small patient populations to raising awareness about uncommon conditions. But here’s the good news: influencer marketing can be a game-changer. In fact, your organization is likely already […]
The pharmaceutical industry faces a shifting landscape in 2024, as the ‘COVID halo effect’ wanes. Past accolades for innovation must now be translated into sustained trust. This blog explores trends guiding pharma marketers to be more audience-centric and connect with patients, caregivers, and healthcare professionals in the post-pandemic era. Trend 1: Short Form Video […]
Pfizer did not start the celebrity influencer trend, but it sure has capitalized on it. From former U.S. Senator, Bob Dole: partnering with Pfizer for its erectile dysfunction drug Viagra in the late 1990s to NFL player Travis Kelce (and Taylor Swift’s current boyfriend) educating fans about the importance of getting their COVID and flu […]
In recent years, patients have increasingly turned to private social media communities to learn about their conditions and seek emotional support from others who share their experiences. A survey conducted by the PwC Health Research Institute in 2020 found that 90% of 1,000 US adults use social media to search for health information. Additionally, over […]
In the past few years, social media has transformed from a platform for social interactions to a vital tool for the pharmaceutical industry. Pharma social media offers an excellent opportunity for patient and HCP engagement marketing, helping pharmaceutical companies to reach out to patients, healthcare providers, and caregivers. However, the pharmaceutical industry faces several unique […]
