Every brand experiences negative attention on social media at some point. Many panic and overreact when criticism shows up on their sites. They try to hide it or they respond defensively and end up adding fuel to the fire. Transparency and authenticity in social media is a must to build customer trust. This means embracing […]
Social media PR crises hit companies like tornados—out of nowhere and with deadly force. Really, that’s no surprise. Social media is a medium many companies still aren’t comfortable communicating in. Couple that with the fact that many companies hand their social media keys to part-time, sometimes inexperienced staff, or outside agencies that don’t have depth […]
Written by Peter Friedman and Jenna Woodul In the wake of last week’s shooting in Arizona, debate rages about whether the vitriolic dialogue in politics and news is a cause of the tragedy.We don’t know a direct link exists from that discourse to this disturbed young man’s actions. But we do know that words count. […]
