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Category: social commerce for brands

Social Media and E-Commerce Will Reshape the In-Store Experience

Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board. Today’s savviest retailers are rethinking the very […]

The real social in social commerce

Yesterday I came across Heidi Cohen’s thought-provoking collection of 19 social commerce definitions. While it may seem that 19 definitions is enough, I have a slightly different slant to add to the mix, along with a social commerce hierarchy. Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries […]