Liveworld
post by: Matthew Hammer, VP- Marketing Millions of dollars are spent on Super Bowl ads every year, but a big question always remains – was that money well spent? Fortunately, we can turn to social media channels to get instant feedback from consumers to determine winners and losers. There were 150 million Instagram interactions and 240 million Facebook interactions – 40 million […]
post by: Matthew Hammer, VP- Marketing Facebook recently released five new ways that people can interact with content beyond the traditional like, comment, and share buttons by introducing Reactions, which include: love, haha, wow, sad and angry. While there are many articles that describe how Facebook Reactions will affect social content marketing strategies, today we’re taking a peek at the nuts […]
post by: Matthew Hammer, VP- Marketing Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]
post by: Matthew Hammer, VP- Marketing In this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to […]
post by: Matthew Hammer, VP- Marketing Don’t Just Grow — Analyze Big data’s ability to harness the explosion of data made possible by technology won’t amount to a hill of beans for you or your company if you don’t know how to use this information to create scalable business and marketing plans. After all, it’s not enough to grow for the […]
It’s a myth that you can’t measure return on investment that’s produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And it’s transforming our organization.” So […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson How are you using Facebook Insights to measure your brand’s ongoing marketing efforts? Helen Todd from Sociality Squared will join on me a Facebook News Feed Optimization panel later this week at BlogWorld & New Media Expo to discuss that very question. But until then … here’s Helen’s initial take on how she sees and […]
post by: Jenna Woodul A massive amount of content that could be of interest to your customers floods the web every day. It may be what people are saying about your brand or what they’re saying about your industry — or current events that fall into the sphere of your brand culture, or even seasonal topics. While it’s great to be […]
