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In the past few years, social media has transformed from a platform for social interactions to a vital tool for the pharmaceutical industry. Pharma social media offers an excellent opportunity for patient and HCP engagement marketing, helping pharmaceutical companies to reach out to patients, healthcare providers, and caregivers. However, the pharmaceutical industry faces several unique […]
In November, healthcare, pharma marketers, and media professionals met up at Rockefeller Center in New York City for the MM+M 2022 Media Summit to discuss how the changing landscape will impact the industry over the coming years. After the event concluded three key themes were evident that pharma marketers need to consider to ensure marketing […]
When Elon Musk walked into Twitter’s headquarters after buying the social media platform, the world knew changes were coming. Musk’s purchase caused waves within the industry resulting in some users moving to other platforms in the interim. Mastodon, a social media platform started in 2016 which mimics Twitter’s looks and feel, gained 230,000 users following […]
Get Solutions for Your Social Media Marketing Challenges For more than two decades, LiveWorld has been strengthening relationships between pharma brands, patients, and HCPs. See our suite of solutions that can help your brand influence behavior and drive action. You can also contact us to discuss your specific needs at hello@liveworld.com As we pass the […]
We’ve all seen the inventive lip-sync routines and hashtag dance challenges. With over 1 billion monthly active users, TikTok has undoubtedly taken the online world by storm. And its surging popularity has already attracted brands eager to join the creator-led platform. But the healthcare industry is generally taking more of a wait-and-see approach. Can they […]
post by: Rishi Kadiwar, VP Strategy- DTC