Reaching & Persuading Elusive HCPs
post by: MadmixLearn how to develop more effective creative and media strategies designed to spark action at the right moments that match the multi-screen life of HCPs.
post by: MadmixCategory: Pharmaceutical Marketing
post by: MadmixNew Marketing Opportunities Throughout the Patient Journey
post by: MadmixLearn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and HCPs more often throughout the patient journey.
The Evolution of Online Health Communities: 1-on-1 Conversations, Data-driven Content, Chatbots, and Engaging Patients
post by: MadmixWatch this video for inspiring examples of pharma communities that are empowering patients using messaging apps and chatbots for 1-on-1 dialogue, encouraging people to respond to comments, and showcasing content.
4 Proven Healthcare Social Media Strategies
post by: MadmixEveryone thinks of pharmaceutical companies as behind the times. But pharma companies actually are using social media in the most engaging ways and making consumers stand up and say, “Wow!” LiveWorld’s healthcare practice has some great examples of pharmaceutical brands using social media in pioneering ways to reach consumers.
The Pharmaceutical Marketer’s Forecast for 2017
post by: MadmixWatch to learn how pharmaceutical marketers can build trust, provide direct dialogue, and develop relationships with patients, healthcare providers, and caregivers.
Developing a Pharma Engagement Playbook in Messaging Apps & Social Media
post by: MadmixDevelop a conversation management and engagement playbook in messaging apps and social media to become more conversation-centric and relationship focused, and better support the patient journey.