Category: Strategy & Content
Management desires direct ties from tweets to sales. Marketing is changing processes tying social media to ROI. Bur what should marketers be tracking, what does management want to see, and how do you present it?
Check out these examples of how LiveWorld’s work, experience and knowledge from over 18 years of work in social media can assist and impact your social media programs.
Utilizing social media is more difficult for regulated industries. They can do it, but it takes time, effort, and a team from many areas of the company to accomplish it successfully. Here are top tips to make your social media efforts more social.
We spend time and budgets on social media presences, and management expects social to provide awareness of trends which impact the company, and marketers want analytics. How do you get these insights?
Are you using the right social channel for your audience? It’s even more difficult to connect when Facebook and Twitter continually make changes. This is why we’ve created the LiveWorld Social Media Guide.
The Dove Campaign for Real Beauty was revolutionary. The heart and soul of the campaign – and the very essence of it – is centered in social media.
Watch this recorded webinar with social media leaders from American Express, Verizon Wireless and LiveWorld to learn more about creating a brand cultural model for better social media.
Watch this recorded webinar that features experts from Walmart, Polycom and LiveWorld speaking about customer experience and managing it for the 24/7 social media cycle.
Learn best practices on using the voice of the customer on social media from this recorded discussion with customer experience and social media experts from Walgreens, First Republic Bank and LiveWorld.
This video answers the question, “What is the right blend and mix of social topics on social media for engagement?” from LiveWorld CEO Peter Friedman