Category: how to use twitter for business
Twitter has emerged as a vital customer service platform. With the recent advent of Twitter’s new Direct Messaging Deep Link, brands can more easily deliver social customer service that delights their customers. Customers are increasingly drawn to the convenience and speed of dealing with issues online. They’re rejecting the convoluted phone menus and call center […]
A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]
“I don’t like it…it looks like Facebook.” That’s the reaction from many users now that Twitter has turned on its new layout for everyone, including branded accounts. If you look at the accounts you follow (or your own, if you haven’t yet optimized your layout) you’ll see that many profile pages look…a bit odd. Not […]
Twitter is a strange beast. (Sorry, Twitter, that’s not an insult, I promise.) A global social phenomenon that has grown exponentially, (218m active users sending 9,100 tweets per second), nearly every brand has a Twitter presence, whether it’s there to broadcast information and updates, drive sales, serve as an alternate customer service channel, or engage […]
Written by former LiveWorld employee, @BryanPerson. Earlier this month I posted about a Social Media Breakfast Ottawa presentation from Tara Hunt, who suggested that the customer-service successes of Comcast may be overblown. Following the breakfast, I also sat down with Tara for a video interview that included some questions about her Comcast remarks. SHOW NOTES * […]
Liveworld
post by: Matthew Hammer, VP- Marketing