As social platforms evolve, Pinterest has emerged as an exciting opportunity for pharmaceutical marketers. Recently allowing pharma ads, Pinterest offers a distinct environment compared to other social networks, making it a compelling choice for brands seeking positive engagement and impactful advertising. A Platform of Ideas and Positivity Unlike traditional social networks focused on personal connections, […]
Peer advocacy—patients sharing their own stories, encouraging others, and even addressing misinformation—is a powerful tool for brands, especially in industries like pharma where patient trust and adherence are vital. Here’s a look at why peer advocacy is effective and how it brings unique value to patients and brands alike. Why Patients Trust Peer Advocacy A […]
MLR teams play a crucial role in navigating this complex regulatory landscape by providing the necessary checks and balances to meet the regulatory requirements. By working together with marketing teams, MLR ensures that content is compliant while releasing the creative power and extensive reach of social. It is essential that MLR teams and Center of […]
