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Category: AI GEO

Social Media Comments Impact AI Results. Turn Them On!

Over the years, Pharma has been in a game of tug of war regarding turning on social media comments. On one side you’ll find those who believe that there is value in “comments on”. On the other side are those who struggle with risk versus reward, or with proving ROI. With AI search rising in […]

If You’re Not Telling Your Story, Someone/Something Else Is

There was a time when managing your brand story was straightforward.  You updated your website. You invested in SEO. You made sure your messaging was clear, consistent, and easy to find.  If someone searched for you, they’d land on your content—and hear your story the way you intended.  That’s no longer how it works.  Now, with AI tools […]