Social Media Command Centers: A Business Decision-Driven Model
At LiveWorld, we define a social media command center as an organized set of people and work flow to monitor, report on, escalate, respond, and engage on one or more social media venues.
Category: social media trends and news
The Facebook IPO Was Just Right
The Facebook IPO was just right. Many are complaining that it didn’t shoot up on day one like other Internet IPOs. Well that’s just the wrong way to judge it. The correct approach is whether or not the stock was priced fairly and did the company maximize its capital raise in the interest of building […]
The real social in social commerce
Yesterday I came across Heidi Cohen’s thought-provoking collection of 19 social commerce definitions. While it may seem that 19 definitions is enough, I have a slightly different slant to add to the mix, along with a social commerce hierarchy. Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries […]
We are what we say: Why and how news outlets and politicians must manage the talk and behavior they influence
Written by Peter Friedman and Jenna Woodul In the wake of last week’s shooting in Arizona, debate rages about whether the vitriolic dialogue in politics and news is a cause of the tragedy.We don’t know a direct link exists from that discourse to this disturbed young man’s actions. But we do know that words count. […]
Social media's future isn't about content; it's about relationships
Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]