post by: MadmixJoin Dawn Lacallade, Chief Social Strategist, and Jena Dengrove, VP and Creative Director, for a discussion on how they work with clients to develop breakthrough campaign creative while navigating internal regulatory approval processes.
post by: MadmixLearn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and HCPs more often throughout the patient journey.
post by: MadmixClear measurements pave the way for the right activities, and cross channel measurement helps marketers spend more wisely on social programs that work. A better understanding of how to approach measurement allows marketers to see how considering metrics can aid in creating better social programs.
post by: MadmixEveryone thinks of pharmaceutical companies as behind the times. But pharma companies actually are using social media in the most engaging ways and making consumers stand up and say, “Wow!” LiveWorld’s healthcare practice has some great examples of pharmaceutical brands using social media in pioneering ways to reach consumers.
post by: MadmixWatch to learn how pharmaceutical marketers can build trust, provide direct dialogue, and develop relationships with patients, healthcare providers, and caregivers.
post by: MadmixDownload a PDF of the new book, The CMO’s Social Media Handbook by LiveWorld CEO, Peter Friedman.
post by: MadmixWatch this recorded webinar with social media leaders from American Express, Verizon Wireless and LiveWorld to learn more about creating a brand cultural model for better social media.
post by: MadmixWatch this recorded webinar that features experts from Walmart, Polycom and LiveWorld speaking about customer experience and managing it for the 24/7 social media cycle.
post by: MadmixLearn best practices on using the voice of the customer on social media from this recorded discussion with customer experience and social media experts from Walgreens, First Republic Bank and LiveWorld.
post by: MadmixThis video answers the question, “What is the right blend and mix of social topics on social media for engagement?” from LiveWorld CEO Peter Friedman