post by: Matthew Hammer, VP- Marketing A convergence of forces is changing the landscape of healthcare at breakneck speed. The shift to value-based care is affecting how providers practice. Patients have become more consumeristic as they take on a greater financial burden for their healthcare. An explosion of digital technologies and the rise of social media is changing how people access […]
post by: Matthew Hammer, VP- Marketing What’s the best way to engage the imagination, influence behavior and drive action among your target audience? It’s the latest, well-known “secret” of marketing: storytelling. In the pharma industry, patient storytelling has become a highly effective marketing tool for educating and motivating patients through the life experiences of their peers. The storytelling process enables patients […]
post by: Matthew Hammer, VP- Marketing Dawn Lacallade, Chief Stategist and Healthcare Practice Lead at LiveWorld hosted a webinar, “New Marketing Opportunities Throughout the Patient Journey.” where she covered how marketers can capitalize on new opportunities to engage and influence your audience. Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and […]