Author: Matthew Hammer

The Role of Social Media in Brand Building

Social media branding
Matthew Hammer post by: Matthew Hammer

An interview with Martin Bishop, LiveWorld’s VP of Client Services. As Vice President of Client Services, Martin Bishop oversees day-to-day activities of LiveWorld’s clients’ social media programs. Martin works with clients to develop social media strategies that meet their business objectives and leverage the opportunities that social media provides for brand engagement and 1:1 dialogue. […]

New Marketing Opportunities Throughout the Patient Journey

Matthew Hammer post by: Matthew Hammer

Dawn Lacallade, Chief Stategist and Healthcare Practice Lead at LiveWorld hosted a webinar, “New Marketing Opportunities Throughout the Patient Journey.” where she covered how marketers can capitalize on new opportunities to engage and influence your audience. Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and […]

Five Questions with LiveWorld’s Creative Director, Jena Dengrove

Jena Dengrove
Matthew Hammer post by: Matthew Hammer

Meet Jena Dengrove, Creative Director here at LiveWorld. What makes awesome, memorable creative for pharma? In any genre of creative, identifying what an audience needs and what resonates with them, results in the potential to reach them in a meaningful way. That ability to authentically connect with someone becomes incredibly motivating as a creative person. […]

Does Your Social Media Strategy need a Reboot?

Social Media Strategy Workbook - LiveWorld
Matthew Hammer post by: Matthew Hammer

Quarterly reviews are recommended for Pharma Marketers Social media is an incredibly powerful way to connect with your customers, learn more about them, and engage in conversations that become brand experiences that can drive product awareness, increase transactions, and boost loyalty. In fact a 2018 study by Nielsen confirms that social media is ranked as […]

Is Messaging The Best Channel for Customer Service?

Customer Service Messaging - LiveWorld
Matthew Hammer post by: Matthew Hammer

In today’s on-demand world, customers expect to reach customer service almost instantly. Traditional digital channels like web and email no longer provide the experience customers accept. Looking for a sure-fire way to gain the competitive edge? Be there when your customers want you. 41% of companies ignore customer service emails. – Customer Service Benchmark Report 86% of […]