Liveworld
post by: Matthew Hammer, VP- Marketing All it takes is one hot product, one great ad campaign, one media mishap, or focused attention from a top tweeter, and your Facebook page or forum could be bombarded with comments tomorrow. Are you ready to deal with the deluge? The influx — if it’s positive — might be welcome, but people who reach […]
post by: Matthew Hammer, VP- Marketing post by: Matthew Hammer, VP- Marketing With Halloween on the way, treats are something to look forward to, but the real challenge for brands is effectively dealing with the tricks. Social media pranks — small, thoughtless ones as well as those perpetrated by dedicated online trolls — can spur a real crisis for any brand, so it’s important to be prepared […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. Should you depend on filtering tools to protect your brand against Facebook spam? In our view: no. And in a comment to an outstanding post from Intel’s Ekaterina Walter earlier today on “How to Respond to Facebook Attacks,” I explain why. Here’s the crux of my comment: I would suggest that businesses […]
post by: Matthew Hammer, VP- Marketing If you’re in the business of listening and talking to your customers on Facebook, then you need a strong plan for brand response. From deciding whether, when, and how often you’ll respond to fan feedback and questions, there’s a whole range of issues to consider. As a guide for that planning, we’ve come up with this […]
Written by Peter Friedman and Jenna Woodul In the wake of last week’s shooting in Arizona, debate rages about whether the vitriolic dialogue in politics and news is a cause of the tragedy.We don’t know a direct link exists from that discourse to this disturbed young man’s actions. But we do know that words count. […]
