Liveworld
post by: Matthew Hammer, VP- Marketing The big online promotion, event or contest that your company has been planning is about to go live. Everything is in place. The graphics on the landing page are brilliant. The company branding is subtle and perfectly placed. The advertising has been creative and thorough. Everybody involved knows what to do and when to do […]
post by: Matthew Hammer, VP- Marketing post by: Matthew Hammer, VP- Marketing CIO — In today’s hyper social world, customers are likely to voice a complaint or offer a compliment about your product, service or business on Twitter or Facebook. And woe to the organization that does not acknowledge or respond to that Facebook or Twitter post promptly. Read more here.
post by: Matthew Hammer, VP- Marketing When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it. Here is a short list of best practices to join and develop online […]
post by: Matthew Hammer, VP- Marketing While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and […]
post by: Matthew Hammer, VP- Marketing Does This Sound Familiar? If you’re a social media marketer, you probably spend a lot of time trying to create engaging content and might suspect you’re wasting time and money and you could be doing better. You write Facebook status updates asking people to “like” one thing or “comment” on another. You post photos of […]
post by: Matthew Hammer, VP- Marketing Picture this: It’s Friday. You’re on the social media team at work and you’ve sat through five days of meetings, read hundreds of emails, spent countless hours engaging online, had more tasks assigned than you could possibly handle, and worked late a couple of nights to make your deadlines. The end of the day is […]
post by: Matthew Hammer, VP- Marketing We’ve been featured on Social Media Week NYC website in an article “5 Minutes with LiveWorld”. Read more below and come join us on February 20th for a full afternoon series of events focus on social media engagement and issues for regulated and consumer sensitive markets such as Healthcare, Financial Services and CPG. Article written […]
post by: Matthew Hammer, VP- Marketing All it takes is one hot product, one great ad campaign, one media mishap, or focused attention from a top tweeter, and your Facebook page or forum could be bombarded with comments tomorrow. Are you ready to deal with the deluge? The influx — if it’s positive — might be welcome, but people who reach […]
post by: Matthew Hammer, VP- Marketing