Author: Matthew Hammer

Pharma Brands to Successfully Manage Adverse Events: Partner with Pharmacovigilance

Manage Adverse Events Partner with Pharmacovigilance
Matthew Hammer post by: Matthew Hammer

Brands that have successfully managed adverse events in social media have one thing in common: all have buy-in from their pharmacovigilance (PV) team. Below is a primer that all pharma marketers needs to know about working with PV – and how to make the most of this crucial partnership. “Companies need to develop their own […]

5 Mandates to Managing Adverse Events in Social Media

Adverse Events
Matthew Hammer post by: Matthew Hammer

Commitment to using Social Media for Pharma Pharmaceutical marketers are increasingly relying on social media to have a direct dialog with consumers. They know that this dialog can help consumers better understand the patient journey. It can also ease a patient’s pain, offer sympathy, foster loyalty, and provide insights to improve marketing. Once a brand […]

Your chatbot lacks empathy, and that’s a problem

Chatbot fail
Matthew Hammer post by: Matthew Hammer

This article was previously published in VentureBeat on June 27, 2017 by Jason Kapler. Technology is rapidly changing the customer service arena. Over the past few years, automated phone calls, social media, live chat, and instant messaging customer service strategies have become common place. Some even speculate that chatbots and other automation may eventually replace […]

The Role of Chatbots and Automation in Customer Service

chatbots in customer service - LiveWorld
Matthew Hammer post by: Matthew Hammer

This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]

Boost Customer Engagement with Images and Videos in Social Media Comments

images video for social media comments LiveWorld
Matthew Hammer post by: Matthew Hammer

Rich Media in Social Media Moderation Tools Much of the success of social media has been its ability go beyond words and present rich media content to viewers. The number of photos and videos posted to social media sites across the board is staggering. It’s not only consumers who are posting rich content. Smart brands […]

Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

Matthew Hammer post by: Matthew Hammer

This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]

Leading Brands Create Emotional Connections with Customers

Strengthen emotional connections online - LiveWorld
Matthew Hammer post by: Matthew Hammer

This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]

Use these 4 Proven Healthcare Social Strategies to Break Through to Patients and Consumers

4 Proven Healthcare Social Strategies
Matthew Hammer post by: Matthew Hammer

There’s one sure-fire way to break through to your patients and customers: having 1-to-1 conversations. And the most practical way to do that is through social media. We’ve found four main healthcare social strategies that every healthcare marketer needs to consider. By tapping into the transformative power of social media, pharmaceutical marketers can increase engagement and […]