Liveworld
post by: Matthew Hammer, VP- Marketing LiveWorld is welcomed to the Medical Marketing & Media Agency 100 list of top performing healthcare agencies in North America for the first time in 2023. With healthcare revenue growth, agency services doubling, and headcount up, LiveWorld continues to achieve industry and company milestones. Inclusion on the MM+M Agency 100 list solidifies LiveWorld’s position as […]
post by: Danny Flamberg, VP Strategy- HCP While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe, innovative thinking and new clinical approaches by entrepreneurial companies are competing to bring exciting and effective new products to market. LiveWorld studied several of […]
post by: Danny Flamberg, VP Strategy- HCP This article was previously published in PM360 on April 15, 2020. This is part 3 of 3 in the article series: Thinking More Digitally in the Age of Coronavirus “As hospitals struggle with a surge of coronavirus infection patients, a second crisis is brewing in physicians’ offices… steep drop-offs in visits as patients stay away, fearful […]
post by: Danny Flamberg, VP Strategy- HCP This article was previously published in PM360 on March 26, 2020. This is Part 1 of 3 in a series: Thinking More Digitally in the Age of Coronavirus On Friday the 13th, Medscape reported that 26 medical conferences were being cancelled or postponed. Reactions from commenters were mixed, from “remember the Biogen folks,” to “I don’t […]
post by: Matthew Hammer, VP- Marketing Great patient storytelling can take many forms and serve numerous purposes. In our digital world, stories are told every day using blogs, videos and podcasts. And it’s easier than ever to reach target audiences through various social platforms or branded channels. Every patient has a story to tell. For pharmaceutical brands, getting the right patient […]
post by: Matthew Hammer, VP- Marketing There are few (if any) techniques more powerful than a well-told story to communicate a complex principle or convey a point of view. In healthcare, storytelling plays a meaningful role in shaping the patient journey. Case studies are traditionally used to educate physicians. Physicians, in turn, gather and document patients’ stories to determine diagnoses and […]
post by: Matthew Hammer, VP- Marketing Danny Flamberg oversees LiveWorld’s Healthcare Provider (HCP) practice helping clients develop marketing strategies for pharmaceutical and life science brands. Danny earned an A.B., an M.A. and a Ph.D. in econometrics at Columbia University. An Interview with Danny Flamberg Can you share how you found your way to LiveWorld’s pharma team and what you’re looking forward […]
post by: Matthew Hammer, VP- Marketing A convergence of forces is changing the landscape of healthcare at breakneck speed. The shift to value-based care is affecting how providers practice. Patients have become more consumeristic as they take on a greater financial burden for their healthcare. An explosion of digital technologies and the rise of social media is changing how people access […]
post by: Jena Dengrove, VP- Creative Director Medical Marketing & Media (MM&M) recently named LiveWorld as one of eight healthcare marketing agencies to watch in their 2019 Top 100 Healthcare Marketing agencies issue. It’s a huge milestone to be recognized for our expertise in developing campaigns that grow awareness and change behaviors through emotion-driven creative and content. An Emotional Patient-Centric Strategy The healthcare […]