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post by: Tori Houston, Senior Digital Marketing Manager

In 2025, Google Ads is undergoing a transformative shift driven by artificial intelligence (AI). This evolution isn’t just another platform update, it’s a seismic change that will redefine how marketers across industries, including healthcare marketing agencies, approach digital advertising.  The End of the Keyword Era?  According to News Minimalist, Google is moving away from traditional […]

post by: Tori Houston, Senior Digital Marketing Manager

With Google Analytics 4, you’ll enjoy a whole range of benefits that’ll put you ahead of the competition (or so, we hope). From user-centric measurement to cross-device tracking, advanced machine learning capabilities, and improved data control and privacy, GA4 has got you covered. Plus, its seamless integration with Google Ads ensures you never miss a […]