GEO vs. SEO – The Next Era of Search
post by: Tricia Kashima, Media Director As a Media Director, I’ve seen search evolve from ten blue links to rich snippets, voice results, and now AI-generated answers. The arrival of Generative Engine Optimization (GEO) is more than just a trend; it’s a shift in how audiences find, consume, and trust information. And yes, it’s already reshaping the way we think about media […]