post by: Tricia Kashima, Media DirectorFor decades, the U.S. healthcare system has positioned itself as the most authoritative source of medical knowledge. But today, trust in that system is eroding. More patients are seeking health information on social media platforms like TikTok and Youtube, and even turning to AI-driven search tools for medical advice. The Growing Trust Gap in Traditional […]
post by: Tricia Kashima, Media DirectorGoogle Marketing Live 2025 As a Media Director, my role blends strategy with execution, seeking not just innovation, but impact. At Google Marketing Live 2025, the AI-first momentum wasn’t just buzz, it was a seismic shift. Here’s how I’m aligning this evolution with media strategy and performance. Amplifying Reach in Search with AI Overviews & […]
post by: Tricia Kashima, Media DirectorAs a Media Director, I’ve seen search evolve from ten blue links to rich snippets, voice results, and now AI-generated answers. The arrival of Generative Engine Optimization (GEO) is more than just a trend; it’s a shift in how audiences find, consume, and trust information. And yes, it’s already reshaping the way we think about media […]
post by: Tricia Kashima, Media DirectorWith the rapid adoption of AI-powered search engines like ChatGPT, Gemini, and other large language models (LLMs), the way consumers search for healthcare information is evolving. AI engines are quickly becoming a primary source of information for consumers, patients, and even healthcare providers researching diseases, treatments, and pharmaceutical brands. But have you considered what AI […]
post by: Tricia Kashima, Media DirectorAs the pharmaceutical industry adapts to shifting consumer behaviors and technological advancements, two emerging trends are set to reshape its marketing and distribution strategies in 2025: the rise of direct-to-consumer (D2C) channels and the increasing prominence of YouTube on connected TV (CTV). These trends highlight a transformative moment for pharma companies as they explore innovative […]
post by: Tricia Kashima, Media DirectorMaximize brand visibility in a politically charged market The 2024 election cycle is another one for the history books, not just because of its political stakes but also because of the unprecedented projected surge in advertising spending. According to the latest figures from eMarketer, political advertisers are forecasted to pour over $12 billion across all […]
post by: Tricia Kashima, Media DirectorWhat is it? How does it work? How is it affecting search? And what does your company need to do about it? “Google it.” These words have become the go-to response for any question that comes to mind – so much so that the phrase has even been meme’d and merchandised. Google itself is not […]