Category: Uncategorized

Improve Patient Engagement in Social Media for Pharmaceutical Companies

The history of pharmaceutical companies and social media is about improving patient engagement, remarkable experiences and conversations  Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to […]

Social Media ROI through New Survey Capabilities

LIveWord Online Survey for Social ROI
Matthew Hammer post by: Matthew Hammer

Every year social media marketers are pinched on proving the ROI of their programs and social media activity in general. Even the largest and most innovative companies that have used social media since Facebook first allowed brand pages are still struggling to justify their social media spend. Wouldn’t it be great to have straightforward data […]

Patients Are Trying To Engage With You On Social Media. Are You Ready?

Peter Friedman, CEO LiveWorld
Matthew Hammer post by: Matthew Hammer

It’s time for pharma and healthcare companies to engage with their patients on social media. Because smartphones are the center of the customer and patient experience, patients expect 1-on-1 direct dialogue. Patient engagement is now more important than ever before.   These conversations can directly contribute to the patient journey and the overall patient experience. […]

How to Resolve Customer Service Issues on Social Media

Matthew Hammer post by: Matthew Hammer

Part 4 in the Series: Social Customer Service 72% of consumers expect resolution within one hour when using social media for customer service issues, according to Milward Brown Digital. That’s not a lot of time. What’s more, Simply Measured found that for the 30% of brands that do have a dedicated customer service handle on […]

The Keys to Customer Engagement on Social Media

Matthew Hammer post by: Matthew Hammer

Part 3 in the Series: Social Customer Service Customers have high expectations for social customer service. At LiveWorld, we’ve found that 42% of consumers expect a response from companies on social media within an hour. However, many companies are failing miserably at meeting those expectations – 33% of consumers who reach out on social media for […]

Maximize the Customer Experience in a Socially Charged World

Matthew Hammer post by: Matthew Hammer

Social customer experience is the chief battleground for brands; it is where consumers’ eyes, ears, minds and hearts are. How can you Maximize the Customer Experience in a Socially Charged World? LiveWorld CEO, Peter Friedman, prepares your brand for battle in his presentation for the Marketing Profs Virtual Conference Series. According to Gartner, 89% of […]

Social Listening Best Practices for Better Customer Service

Matthew Hammer post by: Matthew Hammer

Part 2 in the Series: Social Customer Service Social customer service is growing by leaps and bounds. Nielson found that 33% of customers prefer it to the phone – and that number will only go up. Listening to social conversations and detecting customer service issues are key – you can’t respond to customer questions or […]

Chief Community Officer and Executive Vice President, Jenna Woodul, talks all things Community with Community Signal

Matthew Hammer post by: Matthew Hammer

We use online communities everyday. You may even be logged into Facebook or Twitter interacting with friends right now. But, did you know Facebook wasn’t even a thought when online community began? They began over 30 years ago with Apple and our Chief Community Officer and Executive Vice President, Jenna Woodul, was at the start […]