Category: Uncategorized
The history of pharmaceutical companies and social media is about improving patient engagement, remarkable experiences and conversations Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to […]
Every year social media marketers are pinched on proving the ROI of their programs and social media activity in general. Even the largest and most innovative companies that have used social media since Facebook first allowed brand pages are still struggling to justify their social media spend. Wouldn’t it be great to have straightforward data […]
It’s time for pharma and healthcare companies to engage with their patients on social media. Because smartphones are the center of the customer and patient experience, patients expect 1-on-1 direct dialogue. Patient engagement is now more important than ever before. These conversations can directly contribute to the patient journey and the overall patient experience. […]
Part 4 in the Series: Social Customer Service 72% of consumers expect resolution within one hour when using social media for customer service issues, according to Milward Brown Digital. That’s not a lot of time. What’s more, Simply Measured found that for the 30% of brands that do have a dedicated customer service handle on […]
Your consumers see your brand as a person who should be ready and willing to interact with them whenever they want. Over 40% of consumers expect brands to respond to them within an hour. By not responding to them, you run the risk of losing current and potential consumers – leading to a decrease in […]
Part 3 in the Series: Social Customer Service Customers have high expectations for social customer service. At LiveWorld, we’ve found that 42% of consumers expect a response from companies on social media within an hour. However, many companies are failing miserably at meeting those expectations – 33% of consumers who reach out on social media for […]
Are you concerned that answering customers online will take up too much time, can’t be regulated, or you don’t have a big enough team to handle incoming issues? By not addressing these issues and creating a social space for you consumers you are losing out on potential consumers and increased revenue. And, you risk falling […]
Social customer experience is the chief battleground for brands; it is where consumers’ eyes, ears, minds and hearts are. How can you Maximize the Customer Experience in a Socially Charged World? LiveWorld CEO, Peter Friedman, prepares your brand for battle in his presentation for the Marketing Profs Virtual Conference Series. According to Gartner, 89% of […]
Part 2 in the Series: Social Customer Service Social customer service is growing by leaps and bounds. Nielson found that 33% of customers prefer it to the phone – and that number will only go up. Listening to social conversations and detecting customer service issues are key – you can’t respond to customer questions or […]
We use online communities everyday. You may even be logged into Facebook or Twitter interacting with friends right now. But, did you know Facebook wasn’t even a thought when online community began? They began over 30 years ago with Apple and our Chief Community Officer and Executive Vice President, Jenna Woodul, was at the start […]
Liveworld
