Social Media Strategy Workbook
How to build an effective social marketing strategy and evaluate current programs.
How to build an effective social marketing strategy and evaluate current programs.
Facebook Canvas is a new type of post that hits the marketing sweet spot: a combination of interesting & effective brand storytelling with low-cost targeting capabilities that engages users on mobile devices.
When in the throes of a crisis or tragedy it’s important for brands to be prepared with responses that show respect, mirror the national feeling and, don’t offend. Read this white paper for advice on National Crises and social media.
Companies often approach social media disjointedly, implementing social, and setting goals and strategy later. Results can be duplication of effort and unmanageable social channels. Read this paper to assist in finding efficiency and value.
Check out these examples of how LiveWorld’s work, experience and knowledge from over 18 years of work in social media can assist and impact your social media programs.
Pinterest, with more than 70 million registered users, rapid growth, and the launch of new business features, has become a highly attractive channel for businesses. This report examines how companies are effectively using it.
The Dove Campaign for Real Beauty was revolutionary. The heart and soul of the campaign – and the very essence of it – is centered in social media.
Watch this recorded webinar with social media leaders from American Express, Verizon Wireless and LiveWorld to learn more about creating a brand cultural model for better social media.
Watch and learn more about using brand cultural models to create effective social media from LiveWorld CEO Peter Friedman
Learn how to enhance the customer experience through smart social dialogue and extending brand experiences with LiveWorld CEO Peter Friedman