Liveworld
Social Media Strategy Workbook
post by: Madmix How to build an effective social marketing strategy and evaluate current programs.
post by: Madmix Category: Engagement
post by: Madmix Transforming Guests’ Hotel Experience with Chatbots
post by: Madmix Watch to learn how chatbots and messaging apps are changing the hotel industry.
The CMO’s Social Media Handbook
post by: Madmix Download a PDF of the new book, The CMO’s Social Media Handbook by LiveWorld CEO, Peter Friedman.
Facebook Canvas POV
post by: Madmix Facebook Canvas is a new type of post that hits the marketing sweet spot: a combination of interesting & effective brand storytelling with low-cost targeting capabilities that engages users on mobile devices.
Responding to Crises & National Events
post by: Madmix When in the throes of a crisis or tragedy it’s important for brands to be prepared with responses that show respect, mirror the national feeling and, don’t offend. Read this white paper for advice on National Crises and social media.
How to Scale Social Media Programs & Maximize Value
post by: Madmix Companies often approach social media disjointedly, implementing social, and setting goals and strategy later. Results can be duplication of effort and unmanageable social channels. Read this paper to assist in finding efficiency and value.
Making Social Media In Regulated Industries More Social
post by: Madmix Utilizing social media is more difficult for regulated industries. They can do it, but it takes time, effort, and a team from many areas of the company to accomplish it successfully. Here are top tips to make your social media efforts more social.
Make Pinterest Work For Your Brand
post by: Madmix Pinterest, with more than 70 million registered users, rapid growth, and the launch of new business features, has become a highly attractive channel for businesses. This report examines how companies are effectively using it.
LiveWorld Social Network Guide 2015
post by: Madmix Are you using the right social channel for your audience? It’s even more difficult to connect when Facebook and Twitter continually make changes. This is why we’ve created the LiveWorld Social Media Guide.
3 Social Media Lessons from Advertising Age’s Best Campaign of the 21st Century
post by: Madmix The Dove Campaign for Real Beauty was revolutionary. The heart and soul of the campaign – and the very essence of it – is centered in social media.