Category: HCP social media
Healthcare professionals (HCPs) are increasingly using social media as a clinical tool and professional resource. In response to these shifts in HCP social habits, LiveWorld has created a dedicated HCP Social Media practice for pharma.
Listen and watch as LiveWorld strategests and medical director discuss how marketing engagement drives business results with a new framework. They discuss barriers to engagement and review specific examples of tools and tactics that drive HCP connection and participation.
Unlike public soical networks, brands can’t simply buy ads on private platforms; interactions are curated, vetted, and approved individually. Download our free eBook, Inside HCP Walled Gardens and take a look at the major players to better understand the differences and best in class pharma brand examples.
Join LiveWorld VP Danny Flamberg, award-winning MD and digital health professional Dr. Umar Siddiqui, and former Ogilvy Health chief strategy officer Johanna Skilling for a lively discussion of how brands can reach and influence hard-to-find HCPs on social media.