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Category: Insight & Analytics

How To Gain Actionable Insights

post by: Madmix

We spend time and budgets on social media presences, and management expects social to provide awareness of trends which impact the company, and marketers want analytics. How do you get these insights?

How Do You Measure Brand Lift?

post by: Madmix

LiveWorld CEO Peter Friedman answers the question, “What measurement metrics should we use to measure brand lift today?” a Social Media Today Short