Social Media Strategy Workbook
post by: Madmix How to build an effective social marketing strategy and evaluate current programs.
post by: Madmix Category: Insight & Analytics
post by: Madmix The Value Of Social Data To Acquire Leadership Buy-In
post by: Madmix Management desires direct ties from tweets to sales. Marketing is changing processes tying social media to ROI. Bur what should marketers be tracking, what does management want to see, and how do you present it?
How To Gain Actionable Insights
post by: Madmix We spend time and budgets on social media presences, and management expects social to provide awareness of trends which impact the company, and marketers want analytics. How do you get these insights?
Harnessing the Voice of the Customer in Social Media
post by: Madmix Learn best practices on using the voice of the customer on social media from this recorded discussion with customer experience and social media experts from Walgreens, First Republic Bank and LiveWorld.
How Do You Measure Brand Lift?
post by: Madmix LiveWorld CEO Peter Friedman answers the question, “What measurement metrics should we use to measure brand lift today?” a Social Media Today Short