Author: Peter Friedman

Creating a Collaborative Company Culture Built for Speed

teamwork on the field - LiveWorld
Peter Friedman post by: Peter Friedman

Making Decisions and Moving the Business Ball Down the Field, Fast! If you find that it takes a while to create consensus among your cross-functional teams or if you’re hearing frustrated noises from your employees that their ideas are never implemented (or even heard!) I have something you can try: Collaborative Velocity. Collaborative Velocity is […]

How To Create Your Brand Identity On Social Media (3 case studies)

Peter Friedman post by: Peter Friedman

LiveWorld founder and CEO Peter Friedman was interviewed by Sushant of Trep Talks. In the interview Peter shares what it takes to create conversations among and with your customers on social media. Peter also shares his experience at Apple, how his time there affected the rest of his entrepreneurial career, and his work with social. […]

Peter Friedman of LiveWorld interviewed by C-Suite Network Radio

Peter Friedman post by: Peter Friedman

Thomas White of C-Suite Network Radio interviewed Peter Friedman, CEO of LiveWorld. Peter and Thomas spoke about how to succeed in business, and about the qualities of leadership. Peter and Alan also spoke about C-Suite leaders, and how they must become advocates for their team and build strong, mutually beneficial relationships. Peter also shared insights […]

Peter Friedman interview about Social Storytelling by Money For Lunch Radio

Peter Friedman post by: Peter Friedman

Peter Friedman, LiveWorld CEO and Founder, is a featured speaker on the Money For Lunch podcast. Peter speaks with host, Bert Martinez, on how CMO’s can make use of social storytelling for their brand, brand identity, and how CMO’s can build their social media team. Peter and Bert also speak about Peter’s upcoming book, The […]

How To Become A Social Storyteller

Peter Friedman post by: Peter Friedman

Our own LiveWorld CEO, Peter Friedman, has written an article on how to be a social storyteller for the Huffington Post. Peter shares the basics of social storytelling, such as, not just using social to make announcements and broadcasting, but moving to asking customers for their stories, creating and participating with them, engage with them. […]

Social Media, Marketing and PR: Who's Responsible for What?

Peter Friedman post by: Peter Friedman

LiveWorld CEO, Peter Friedman, was recently interviewed for an article on Social Media, PR and Marketing and the changing responsibilities in these roles. Peter explains in the article how all the roles related to social at a company are important, he equates the “marketing mix” to a party. “Think of advertising as the invitations, PR […]

Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table

Peter Friedman post by: Peter Friedman

Employees and even executives sometimes start to think about their customers with an “us vs. them” mentality, particularly in times of stress—during, say, the busy holiday season or when a customer has a complaint. That’s a dangerous mindset, especially if it becomes habitual. Competitive advantage these days demands customer-centricity. The more customers your organizations can […]

When Social Media Comments Go Negative, Should Your Brand Respond?

Peter Friedman post by: Peter Friedman

Every brand experiences negative attention on social media at some point. Many panic and overreact when criticism shows up on their sites. They try to hide it or they respond defensively and end up adding fuel to the fire. Transparency and authenticity in social media is a must to build customer trust. This means embracing […]

How to “Do” Social Media on Your Business’ Schedule, Not 24/7

Peter Friedman post by: Peter Friedman

“How will we keep up?” This is the most frequent worry I hear from companies — from global firms to solopreneurs — as they consider becoming active in social media. They fear customers will demand real-time responses 24/7, and if they don’t receive responses in rapid-fire timing, things will get ugly. Social media looks like […]

Social Content Marketing with LiveWorld’s CEO, Peter Friedman

Peter Friedman post by: Peter Friedman

Have you ever wondered how big business uses social media to engage their customers? Well listen in as today’s Open Source Marketer podcast guest and LiveWorld, CEO Peter Freidman sheds light on how his company uses a mix of technology and human interaction to strike a balance between automated processes and personalized service. Continue reading here.