Author: Peter Friedman

Generate 10x ROI Through Your Social Media Program

Peter Friedman post by: Peter Friedman

You can’t measure ROI that’s produced by social media programs. That’s a giant myth. You can. To quote Stephen Quinn, CMO, Walmart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And, it’s transforming our organization.” So how does a company achieve astonishing […]

10 Social Media Tips that Create Big Wins for Clients

Peter Friedman post by: Peter Friedman

People often ask me how my company, LiveWorld, helps the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. But the truth is, what we do at that gigantic scale is governed by the same principles […]

Attention Brand Marketers in Social: Relationships Matter

Peter Friedman post by: Peter Friedman

When using social media, customers experience brands through dialogue and relationships. A savvy marketer’s first step in extending his or her brand into a social space is to think about what it would be like to experience that brand as a relationship—what are its dynamics? Why would your customer want to “make friends” with you […]

Customers, Not Marketers, Invent the Best Social Strategy

Peter Friedman post by: Peter Friedman

Social media implementation requires clear strategy paired with customer-driven execution. What that means is that the best companies approach the process with an exploratory, flexible, and collaborative attitude. When we were working with eBay, we built and managed discussion forums for seller support. This was initially intended to be a place where people who sold […]

10X ROI on Social Media

Peter Friedman post by: Peter Friedman

It’s a myth that you can’t measure return on investment that’s produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And it’s transforming our organization.” So […]

Don't Be Tricked: LiveWorld's Top Social Media Treats

Peter Friedman post by: Peter Friedman

We’re often asked how we help the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. (Actually, LiveWorld supports up to 70 country-language combinations, to be exact.) Here is a quick list of the kinds of […]

Two Tests: Social Media Dream or Dud?

Peter Friedman post by: Peter Friedman

Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak […]

How Marketers Can Make Friends With Legal

Peter Friedman post by: Peter Friedman

Marketers who are innovating in social media and working for big companies are likely to have experienced one or more bruising run-ins with their legal teams. Indeed, as I work with clients, I often find an adversarial relationship between social-media marketers and legal departments. It’s bad for everyone. Legal doesn’t understand the benefits of campaigns, […]

Peter Friedman – MoneyForLunch Interview

Peter Friedman post by: Peter Friedman

MoneyForLunch. Bert Martinez interviews Leaders, Authors, Innovators, and Celebrities. Listen to Peter Friedman’s interview and other guests here. Peter Friedman Chairman and CEO of LiveWorld, a social content marketing company managing social media for Fortune 500 companies through engagement, moderation and insight. He’s provided multiple global brands with strategic social media guidance and delivered hundreds […]