There’s a seismic shift happening right now in search that’s upending the foundations of both organic and paid marketing. We’ve entered the era of zero-click AI search. From Google’s AI Overviews to ChatGPT and other LLMs, conversational AI now sits atop the search results page, offering users instant, synthesized answers. No need to scroll. No need […]
When people talk about artificial intelligence, they often focus on how much AI can do. But just as important is what AI leaves undone — and how humans fill that gap. Tools like ChatGPT are great at generating a wide range of ideas, possibilities, and options. In other words, AI excels at divergent thinking. But […]
As generative AI tools like ChatGPT become increasingly embedded in everyday life, more people are turning to them not just for curiosity, but for decision-making—about what to buy, who to trust, and which brands to consider. Whether they’re asking about a medication, a retail experience, or a tech product, users expect clear, confident answers. But […]
AI is becoming the first-place patients go for information. The question is: when someone asks AI about your product, what kind of story does it tell? That’s why we created the LiveWorld AI Brand Reputation Index—our inaugural study that ranks 50 of the world’s top-selling pharmaceutical brands based on how they’re perceived by AI platforms […]
It’s hard not to be blown away by what ChatGPT can do. Even in its current iteration (new and more powerful versions are coming soon), its ability to chat with well-written, human-like responses is pretty amazing. It’s very “wow!” It’s easy to get carried away by what it’s able to do but there are important […]
The coronavirus has reached the point where it is becoming top-of-mind for everyone. What was, only a few weeks ago, a new virus impacting one part of China is now rapidly developing into a pandemic covered non-stop in the news. As of Feb 27th, over 80,000 cases and 2,500 deaths have been reported, and 50 […]
