Liveworld
Leading a Networked World
Leading a networked world, by Peter Friedman. Click here to download the article.
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The High Value Of Facebook, Engagement Brand Building
This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater value for consumers and marketers through innovative models of engagement brand building. Critics, ranging from the advertising to tech to Wall […]
Social Media Engagement/Command Centers: Moving Towards a Business Decision Driven Model
At LiveWorld, we define a social media command center as an organized set of people and work flow to monitor, report on, escalate, respond, and engage on one or more social media venues.
This marketing revolution will be tweeted and storied on Facebook by the users – not by ads, digital, & PR
LiveWorld views this convergence as being less about the three categories of paid, owned, and earned coming together as it is about earned taking a dominant position in the paid and owned formats.
Age Doesn’t Matter, Social Media Experience and Smarts Do
This past week a recent graduate of the University of Iowa student, Cathryn Sloan, ignited quite a firestorm of criticism when she posted a blog “Why Every Social Media Manager Should be Under 25” on NextGenJournal First I want to commend Cathryn on her social media smarts and skills. Unlike the many posts decrying your qualifications, I […]
It’s Called “Social Media,” Not “Automated Media”
Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors, and worst case, they irreparably damage their brands. Social media is about dialogue and relationships among people by definition — and that’s what consumers expect it to […]
Agencies Going Anti-Social Were Never True Social Specialists
At LiveWorld, we believe this agency anti-social pivot in the July 9 Adweek article, reflects that most agencies that hung out a social shingle are not now and never were true social specialists; it was a land grab. In some cases, such companies were genuinely evolving into another type of company. But most were opportunistically or defensively jumping […]
Yes AdAge, Facebook should sell relationships because true social is about relationships
Last week I read a compelling article, one that actually speaks to the true underlying fundamentals of social media, about which much of our industry remains surprisingly unaware. While the follow-up comments on this piece have some merit, it seems to me they are missing Ben’s fundamental point and the fundamentals of social that distinguish it as […]
The Facebook IPO Was Just Right
The Facebook IPO was just right. Many are complaining that it didn’t shoot up on day one like other Internet IPOs. Well that’s just the wrong way to judge it. The correct approach is whether or not the stock was priced fairly and did the company maximize its capital raise in the interest of building […]
The real social in social commerce
Yesterday I came across Heidi Cohen’s thought-provoking collection of 19 social commerce definitions. While it may seem that 19 definitions is enough, I have a slightly different slant to add to the mix, along with a social commerce hierarchy. Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries […]