Author: Peter Friedman

Electronic Etiquette: Social Media Manners

Peter Friedman post by: Peter Friedman

You’ve thrown a party to celebrate a milestone birthday and—sometime between the champagne and the crudités—you make a speech about the wonders of, well, you. You boast about giving up simple carbs and the time you shoveled your neighbor’s driveway without being asked. And watch how many push-ups I can do! You wouldn’t do that, […]

Social Media and E-Commerce Will Reshape the In-Store Experience

Peter Friedman post by: Peter Friedman

Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board. Today’s savviest retailers are rethinking the very […]

The High Value Of Facebook, Engagement Brand Building

Peter Friedman post by: Peter Friedman

This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater value for consumers and marketers through innovative models of engagement brand building.  Critics, ranging from the advertising to tech to Wall […]

Age Doesn’t Matter, Social Media Experience and Smarts Do

Peter Friedman post by: Peter Friedman

This past week a recent graduate of the University of Iowa student, Cathryn Sloan, ignited quite a firestorm of criticism when she posted a blog “Why Every Social Media Manager Should be Under 25” on NextGenJournal First I want to commend Cathryn on her social media smarts and skills. Unlike the many posts decrying your qualifications, I […]

It’s Called “Social Media,” Not “Automated Media”

Peter Friedman post by: Peter Friedman

Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors, and worst case, they irreparably damage their brands. Social media is about dialogue and relationships among people by definition — and that’s what consumers expect it to […]

Yes AdAge, Facebook should sell relationships because true social is about relationships

Peter Friedman post by: Peter Friedman

Last week I read a compelling article, one that actually speaks to the true underlying fundamentals of social media, about which much of our industry remains surprisingly unaware. While the follow-up comments on this piece have some merit, it seems to me they are missing Ben’s fundamental point and the fundamentals of social that distinguish it as […]