Category: Advanced Practice Providers (APP)
Artificial intelligence is quickly becoming part of the healthcare ecosystem, from clinical decision support and documentation to patient education and administrative workflows. But adoption isn’t happening evenly across healthcare professionals. One of the most important gaps may be between physicians and nurses. According to data highlighted by EMARKETER, 57% of physicians regularly use AI at work, compared with just 41% of nurses. […]
Pharma marketers increasingly recognize that nurse practitioners and physician assistants (NPs & PAs) are essential to the treatment journey. Yet in many organizations, Advanced Practice Providers (APPs) are still treated as a secondary segment of a physician-focused HCP strategy. The assumption is that existing HCP campaigns already reach APPs. The same clinical messages, creative assets […]
Before media dollars go live, validate whether your concepts, claims, and assets feel credible, useful, and relevant to NPs (Nurse Practitioners) and PAs (Physician Assistants). A simple pre-launch testing workflow can reduce waste and improve engagement. Pharma teams are getting smarter about Advanced Practice Providers (APPs). More brands now recognize that NPs and PAs play a […]
post by: Tricia Kashima, Media Director 
