Category: Community Management

Harnessing Patient Communities for Pharma Marketing

Community Management
Dawn Lacallade post by: Dawn Lacallade

What do people do when they are sick? Often, even before they call a doctor, they go online. And when they’re facing a health crisis or ongoing illness, more people than ever are turning to social media and online communities before, during, and after diagnosis. In fact, 69% of doctors surveyed said many of their […]

Online treatment communities: the ideal way for healthcare companies to talk to patients and meet business objectives

Online Treatment Communities for patients
Dawn Lacallade post by: Dawn Lacallade

When facing an illness, one of the first things that patients and caregivers do is go online for information and look to online treatment communities, writes Dawn Lacallade, chief social strategist and pharma practice lead at social media specialist LiveWorld.  Once they’re online, they’re likely to find a treatment community – and stay once they […]

Boost Customer Engagement with Images and Videos in Social Media Comments

images video for social media comments LiveWorld
Bruce Dembecki post by: Bruce Dembecki

Rich Media in Social Media Moderation Tools Much of the success of social media has been its ability go beyond words and present rich media content to viewers. The number of photos and videos posted to social media sites across the board is staggering. It’s not only consumers who are posting rich content. Smart brands […]