LiveWorld - HCP KOLs and DOLs: Differences and Common Ground
LiveWorld Logo

Liveworld Liveworld

Category: Hospital

HCP KOLs and DOLs: Differences and Common Ground

In the race to find, harness, task, and deploy effective influencers, pharma marketers have two options: Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs). The former is a well-established HCP marketing tactic. The latter is emerging and evolving at the speed of digital transformation. KOLs Classically, KOLs are established and known leaders, published authors, […]

Hospitals create emotional connections using social media

In recent conversations with more than a dozen hospital marketers, a common desire and high priority is to increase brand awareness and expand engagement with patients, caregivers, care teams, HCPs and employees. As a result, hospitals are broadly embracing social media to reach constituent audiences at levels ranging from slight toe-in-the-water exposure to full on […]