LiveWorld - HCP Social Media Usage for Work Continues to Expand
LiveWorld Logo

Liveworld Liveworld


HCP Social Media Usage for Work Continues to Expand

doctor on social media

In an age where digital connectivity dominates daily life, eight out of ten healthcare professionals use social media for professional purposes. HCPs are increasingly recognizing the value of these platforms in both their professional development and clinical practices. From networking and education to patient engagement and advocacy, social media offers opportunities for HCPs to add […]

10 Pharma Marketing Factors Shaping 2024

As the new year dawns, consider these 10 factors that will influence and affect healthcare and pharma marketing over the next 12 months. Social is Soaring. Social media has become the channel of choice for most patients, caregivers, and HCP segments. Social media has established itself as part of physicians’ daily clinical toolkit. Social commerce […]

Healthcare Pros Demand Tailored Pharma Data

HCPs want personalized multi-dimensional pre-packaged messaging from pharma. That’s the key takeaway from Precisionxtract’s 2023 HCP Annual Insights Report which surveyed 100 actively practicing physicians who see an average of 116 patients each week. For most HCPs efficacy data for new medications or new treatment options isn’t enough to drive a change in prescribing behavior. […]

Unveiling HCP Communication Patterns: Key Insights from a Study of 120 Primary Care Physicians

HCP social media eBook

A recent study of 120 primary care physicians, titled “Every Message Everywhere All at Once” conducted by OptimizeRX, concluded that HCPs actively seek professional information across as many as 10 media channels and they rely on different communication pathways for different information needs. Sounds logical, doesn’t it? This new data adds to our understanding of […]

Assessing the ROI of DOLs

Digital Opinion Leaders (DOLs) are in vogue and in demand. Brands are racing to find and harness emerging independent HCP (Healthcare Providers) voices to bolster awareness, prompt behavior change, and address the fear of missing out (FOMO).  But measuring the impact and ROI of HCP influencers can be challenging. Classically ROI is a calculation that […]

What HCPs Want From Social Media

A recent Sermo survey of more than 100 physicians, designed by and for the Digital Health Coalition (DHC), points out where and how HCPs are using social media for professional purposes and validates similar research being broadly conducted by agencies, consultants, and pharma brands. More than half of responders say that their use of social […]

Changing HCP Minds with Social Media

A LiveWorld-Sermo survey of 206 physicians across ten specialties found that clinical information delivered on social media changed minds and drove behavior change. 57% changed their POV on a new treatment or medication 41% changed the medicine they prescribed With 75% of American physicians using public and private social media for professional purposes, social creative […]

5 Guaranteed Ways to Annoy an HCP Audience

Every pharma marketer wants to know and persuade healthcare professionals (HCPs). So, it’s no wonder that HCPs are bombarded with messages, in a growing array of channels, the majority of which either land with a thud or are completely ignored. It’s easy to annoy HCPs by making bad creative choices on social media. Here are […]

HCP KOLs and DOLs: Differences and Common Ground

In the race to find, harness, task, and deploy effective influencers, pharma marketers have two options: Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs). The former is a well-established HCP marketing tactic. The latter is emerging and evolving at the speed of digital transformation. KOLs Classically, KOLs are established and known leaders, published authors, […]

Pharma Social Marketing Complexities Demand Expertise

social media complexity

Social media is an integral part of pharmaceutical and life science marketing and advertising. Marketers are scrambling to effectively conceive, design, and deploy campaigns on public and private social platforms to reach and persuade HCPs, patients, caregivers, payers, and communities of interest. Many of these platforms have evolving requirements, technical nuances, targeting challenges and/or content […]